Latino Link: Localizing your content for Hispanic communities online (webinar)

Presented by Joe Kutchera, author of the new book, "Latino Link: Building Brands Online with Hispanic Communities and Content" 

In this informative one-hour webcast, Kutchera will present his findings on how Hispanics considerably over-index in their use of social media and mobile services relative to the general population, and are rapidly catching up with regard to e-commerce. He will present case studies on BestBuy, Ford and H&R Block to illustrate how and why these leading companies have developed content for Hispanics and Latin Americans. Kutchera will also provide insight into the consumer personae of the Spanish-speaking audience and the closing of the digital divide, which opens doors to increased sales in-store and online.

By attending this webinar, you will learn:

• How social media motivates Hispanic consumer behavior online 
• How to affectively target the “connectors” on social networks and their influence on consumers across borders 
• Some of the common challenges and missteps in targeting Hispanics online
• The results of the 2010 Census: What will the data mean for your business

Click here to View the Webinar Replay.