Local Market Adaptation

Preparing Software for Global Markets 

Successful product releases to international marketplaces are the end result of a carefully orchestrated process involving ground-up development, internationalization engineering, regional market customization, localization, and of course testing at many steps along the way.  The path can be arduous, requiring a combination of technical and linguistic skills, and importantly local market insight.

Lionbridge makes the journey manageable, by a consolidating the required skillsets and domain experts under one roof, and reducing the number of hand-offs between various resources and vendors.  Through our integrated service offering and solution accelerators, our clients get their releases to market faster and in hundreds of language user interfaces.

For example, our internationalization assessment and test services can determine upfront whether software product architectures support the many data encodings necessary for multilingual content management, as well as the currency/date/number formats, sorting algorithms, calendars, input methods, and other adaptations required to meet the cultural, legal, and technical requirements of regional markets. We can then provide efficient and pinpoint-accurate remediation services.

Then, from the common code base, local feature adaptations can be added and sustained.  Lionbridge utilizes a crowdsourced network of analysts to ensure that products meet regional cultural, legal and technical requirements at release time, and that they stay in step over the full product lifecycle.

Lionbridge local market adaptation services include: 

• Requirements analysis for the local market
• Development and enhancement of products for regional marketplaces
• Comprehensive testing, including in-market testing
• Maintenance and support of regionally customized versions

Learn more about local market adaptation services from Lionbridge.