Can't Read, Won't Buy: Why Language Matters on Global Websites (webinar and whitepaper)

Presented by leading industry analyst Donald DePalma of Common Sense Advisory; Webinar moderated by Paula Shannon, Lionbridge  

This whitepaper and one-hour webcast address those often asked questions regarding international buying preferences. DePalma presents the data, analysis of what it means, and the correlations between purchasing likelihood and translated/localized content across a range of buying cycle events.

You will learn:

• Metrics for evaluating ROI of global websites
• Methods for choosing the breadth and depth of your online language offerings
• How many more times international customers are likely to buy if sold to and informed in their native tongue

View the Webinar Replay 

Download the Whitepaper (pdf, English)