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There are more than two billion people online today and only a fraction of those are native-English speakers. Success in the online world requires supporting a global web presence through web globalization. Not surprisingly, web globalization is even more important to companies in the travel and hospitality space.
Consumer-facing web properties in this industry provide sophisticated software functionality, such as online reservations, flight tracking, ecommerce, and user reviews. This functionality must be delivered worldwide, in a locally relevant way, across a range of platforms, including conventional web sites, mobile-optimized web sites, and native mobile apps.
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How are companies like Starwood Hotels, Radisson, US Airways, Jet Blue, Expedia, Hotels.com, Avis, Carnival Cruises, and many others faring in web globalization?
John Yunker, co-founder of Byte Level Research, highlights companies that have done the best job in taking their web sites and mobile apps global in his report card: “Secrets of Well-Traveled Web Sites, Web Globalization and the Travel/Hospitality Industry: Learning from the Best.”
Gain complimentary access to this comprehensive report by registering today.
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